• Photo Types:
  • studio product photography,
  • white background product photography
  • flat lays
  • lifestyle product photography
  • macro photography
  • other: product mockup, still life photography, commerical photography,...
• Product Photography Type: podium design, tabletop photography (setting where the product is placed)
• Subject: lipstick, bottle, shoe, bike, car, teacup, vase, wristwatch, ...
• Shot type: flat lay, high angle shot, 45-degree upward viewing angle, backangle, front angle shot, profile angle shot,close-up shot, macro, ...
• Image Style
  • minimalist style: simple white/monochrome greay background, minimal shadow, soft lighting, clean lines, focus on product
  • vintage style: retro sepia colors, nostalgic lighting, warm tones, leather and wood, rustic background, vintage vibes/feel
  • modern and sleek: high-contrast lighting, refelctions, sleek design, futuristic feel, neon lights, modern aesthetics, sharp lighting, bold presentation
  • nature-inspired: organic feel, earthy tones, green vibes, sustainable vibes, lush forest setting, natural textures
  • luxury and glamorous: elegant lighting, premium feel, high-end product, golden, velvet, silk, luxurious feel, opulent presentation, sparkling highlights, exquisit details, richt colors, glamorous touch, luxury appeal, sophisticated look
  • artistic and abstract: abstract colors, artistic flair, creative design, unique perspective, abstract lighting, artistic touch, vivid details, dreamlike atmosphere, imaginative style, artistic blend
• Background: single color, gradient colors, marble texture, etheral bokeh, product podium, laser show, cloudscape, neon grid, ...
• Lighting: studio, split, low key, high key, diffused natural, soft, dramatic, lighting and shadow from the window, top light, candle, ...
• Color
  • Mood:
    • Red: energy, excitement, passion, sense of urgency
    • Orange: success, happiness, enthusiasm, sense of playfulness
    • Yellow: optimism, cheerfulness, warmth, sense of happiness
    • Green: nature, growth, health, sense of freshness
    • Blue: serenity, trust, wisdom, sense of peacefulness or loyalty
    • Purple: luxury, sophistication, creativity, sense of elegance
    • Black: formality, drama, sophistication, sense of security
    • White: clean, simple, innocence, sense of honesty
    • Brown: dependable, trustworthy, down-to-earth
  • plaette: vintage color, professional color grading, moody color, neutral, ...
• Shadows: silhoutte, textured, geometric, colored, dappled, rippled, fractual, organic, distorted, vignette, gradient, soft, warm
• Reflections: glass surface, crystal, mirror, mirrored lenses, ..
• Decorating items: stones, leaves, branches, flowers, ... 
• Composition: center composition, geometric composition, horizontal composition, straight on composition, layered composition, ...
• Product effects: splash, motion blur, gradient, silhoutte, levitation, smoke, lens flare, underwater, miniature, splashing, reflections, ...
• Texture & materials: metallic, ceramic, glass, chrome, stainless steel, wooden, golden, porcelain, leather
• Cameras for Product Photography

  • Sony A7 III: Exceptional low-light performance

  • Canon EOS R8
  • Nikon Z6 II: good performance in low-light conditions
  • Fujifilm X-T4
  • Panasonic Lumix GH5
  • Canon RF50mm f1.8 prime lens
  • Sony A7R IV, 50mm f/1.4 lens 
  • Standard Settings
    • Aperture: f/8 to f/11
    • Shutter speed: 1/125
    • ISO: 100
• Lens
  • Lenses: 50/85/100 mm
• Package design
• Design movement: Abstract Expressionism, Arts and Crafts, Art Nouveau, Bauhaus, Art Deco, Constructivism, Cubism, Futurism, Memphis, Modernism, Pop Art, Minimalism, Post Modernism, Surrealism, Swiss Design
• Famous product designer: 
  • Jonathan Ive, 1967, UK
  • James Dyson, 1947, UK
  • Charles and Ray Eames, 1907 and 1912, USA
  • Dieter Rams, 1932, Germany
  • Achille Castiglioni, 1918, Italy
  • Marc Newson, 1963, Australia
  • Arne Jacobsen, 1902, Denmark
  • Marcel Breuer, 1902, Hungary
  • Giorgetto Giugiaro, 1938, Italy
  • Philippe Starck, 1949, France
  • Ettore Sottsass, 1917, Austria
  • Naoto Fukasawa, 1956, Japan
  • Karim Rashid, 1960, Egypt
  • Frank Gehry, 1929, Canada
  • Raymond Loewy, 1893, France
  • Gae Aulenti, 1927, Italy
  • Richard Sapper, 1932, Germany
  • Otl Aicher, 1922, Germany
  • Norman Foster, 1935, UK
  • Yves Behar, 1967, Switzerland

• use style ref (--sref) and add an image link or color palette
• end with parameters
  • --ar (aspect ratio)
  • --s (0–1000)
  • --style raw (deeper focus on prompt)

Difference of four subject keywords

• product photography
• commercial photography
• still life photography
• macro photography

A simple structure

Product/Comercial photography, [ a product ], [ scene ], with [ decorating items] around, [composition], [ lighting ]

Empty Podium Design

empty product podium with [color], [shape], [texture/material], [style] set against [background]

Background

Possible backgrounds:

• single color
• gradient colors (eg. gradient pastel red background)
• marble texture: elegance, sophistication
• etheral bokeh effect: fairytale-like setting
• product podium: stone, wooden surface, metallic podium, illuminated podium
• laser show:  with energetic vibes
• dreamy cloudscape: with fluffy, dreamy clouds
• seamless neon grid
• real world settings
• description of background (eg. against a background of a sunny terrace and a sea view, Mediterranean vibe

Shot type / Angle

• Top down / high-level view / flat lay / shot from above
• high angle shot
• 45-degree upward viewing angle
• backangle
• front angle shot
• profile angle shot / side of product
• tilted perspective
• low angle shot
• focus stacking
• clos-up shot
• marcro shot/photography

Lighting

• studio lighting
• split lighting
• low key lighting: moody and dramatic
• high key lighting: positive, clear atmosphere, mostly against white backdrop
• diffused natural light
• soft lighting
• dramatic lighting
• lighting and shadow from the window
• sunny
• overcast
• golden hour
• top light
• candle light
• neon light
• fluorescent tubes
• halogen bulbs
• chiaroscure lighting
• dynamic LED accents
• kissed by soft, warm embrace of a nostalgic, golden sunset
• ...

Color

• warm color palette
• vintage color
• professional color grading
• moody color
• neutral
• beige
• white
• light grey, pink, blue
• pastel tones
• ...

Decorating items

• stones
• flowers
• a branch
• dry plants
• leaves
• wood

Composition

• center composition
• geometric composition
• horizontal composition
• straight on composition
• layered composition

Product effects

• splash: dynamic water droplets frozen in mid-air, water splashing on impact, explosion of water
• motion blur: showcasing dynamism and visual allure
• gradient: soft touch, clamness, modernity
• silhoutte: emphasizing on detail, drama and intrigue
• levetation: suspended in the air, gently hovering, high speed camera
• smoke: spirals of smoke dance in the air around, luminous smoke enveloping, spirals of smoke dance in the air around, rolling waves of smoking highlighting
• lens flare: dramatic, warm, retro touch
• underwater: plunging into deep blue sea, highlighting its waterproof qualitiers, feelings of tranquility, intrigue or immersion
• miniature: tiny world, using minature figures for perspective
• splashing: interaction with liquid, evoques freshness or waterproof quality
• levitation: defying gravity, feeling weightless or magic
• reflections: adding depth, making images lively
• on-screen display of product: displaying on screen, front view of a laptop displaying [subject]
• geometric composition: for pleasing, orderly view

Hands and Faces

• hands: manicured hand with sleek gold ring is holding..., knife held by hiker man
• models: futuristic military fashion outfit with a headpiece ..

Including your own products

Workaround: It is not possible to include your own products yet, but with some extra tools, it will work.

• to remove backgrounds: remove.bg
• to remove background or objects: photoroom

Process

• cycling helmet, new ideas in MJ, aspect ratio --ar 16:9
• ask ChatGPT for prompts, reprompt it to become more creative
• play with a higher parameter --chaos in MJ to get more creative outputs
• include styles like "blue pencil outline on white paper","isometric drawing", "knolling", "line drawing", "pictogram"

Adjectives

• intricate details
• high-end
• luxury
• glamorous
• clean
• out-of-space design
• sleek
• mirrored
• minimalistic
• sporty
• neon
• ultra-realistic
• insanely detailed
• fast-looking
• sharp focus
• 32 k uhd
• award-winning photography
• high-end retouching